Hungarian Investment Promotion Agency

The German Edelmann Group, which manufactures primarily paper packaging materials, acquired the Zala Printing House at the end of 2010. After this, a new manufacturing hall building was constructed with storage rooms and offices under a greenfield project, and the disadvantages resulting from the previous unfavourable geographical location were eliminated.

Both the opportunities provided by the new manufacturing hall building and the continuously increasing volume of orders made this development necessary. With the new machines, higher added-value products can be manufactured, which may open new market segments and favour the increase of export sales. With the new printing process that can be implemented with the production equipment, manufacturing costs and also the total time of the manufacturing process can be reduced. The project is aimed at developing an innovative printing technology, which exceeds market demand and is, at the same time, cost efficient for supplying a wide range of partners requiring high quality, folded carton packaging materials.

Edelmann's project further strengthens the position of Zalaegerszeg and the Southern Transdanubia region. The automotive test track constructed in the county town of Zala County, which will be suitable for testing both conventional and autonomous vehicles, is expected to attract the establishment of other high-added value R&D capacities, in connection with not only the automotive industry, but also 5G network developments required for self-driving. During the few months that have elapsed since the start of the construction works, several dozen companies have indicated their interest in using the test road and establishing capacities in the vicinity.