Gentherm Launches R&D Investment in Hungary

Gentherm Launches R&D Investment in Hungary

2026. 01. 21.

American thermoelectric technology specialist Gentherm is expanding its operation in Hungary with a new research and development program.

Supported by the HIPA Hungarian Investment Promotion Agency, the EUR 15.7 million investment will focus on next-generation automotive cabin comfort technologies and temperature management solutions for the medical industry.

The project is expected to create 20 new R&D positions at Gentherm’s Hungarian site in Pilisszentiván, near Budapest, and will support the submission of European or international patent applications with Hungarian priority.

Gentherm is a global leader in heated steering wheels and seat technologies, supplying major automotive brands worldwide. In medical technology, the company is known for developing equipment to maintain optimal body temperature.

Gentherm is also a leader in innovation with over 400 patents and employs more than 14,000 people across 13 countries, including 350 in Hungary. The Pilisszentiván site serves as a regional center for product development, finance, and logistics.

HIPA was established in 2014 as a national investment promotion organisation, governed by the Ministry of Foreign Affairs and Trade. The agency’s most important task is to provide professional assistance to foreign and Hungarian companies wishing to invest in Hungary. Between 1 January 2014 and 31 December 2025, HIPA guided 2,305 projects in value of more than EUR 66 billion to create close to 187,000 new jobs. In 2025, HIPA brought 16 American investments to Hungary, setting a historic high.

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